Leukemia & Lymphoma Society

Agencies: The Hollywood-Madison Group / Pierson Grant
Program: “Pasta for Pennies” (press campaign and fundraiser)
Manager: Jonathan Holiff


Diane Keaton lends her support to the Leukemia & Lymphoma Society

Oscar-winner, Diane Keaton, presents cheque to the Leukemia & Lymphoma Society (Glendale, California)

Oscar-winner, Diane Keaton, became the highest profile celebrity to lend support to the Leukemia & Lymphoma Society when she participated in a press campaign and fundraiser called “Pasta for Pennies.”

Sponsored by Olive Garden Restaurants, the program saw students at more than 1500 schools in the United States donate pennies and spare change to the Leukemia & Lymphoma Society.

Ms. Keaton presented a check in the amount of $2 million to the Leukemia & Lymphoma Society at the press event in Los Angeles.

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Jonathan Holiff of The Hollywood-Madison Group secured the star and organized the press tour. Pierson Grant secured the sponsorship with Olive Garden Italian Restaurants.