Agencies: The Hollywood-Madison Group / Manning, Selvage & Lee (Chicago)
Programs: “Bounty’s Billionth Roll;” “(Go ahead) Squeeze the Charmin;” Swiffer’s “Clean Sweep of America”
Manager: Jonathan Holiff
Top: Verne Troyer (”Austin Powers”) for Charmin (commercial). Bottom: Patricia Heaton (”Home Improvement”) for Bounty (press event); Ekaterina Gordeeva (figure skater) for Swiffer (original product launch); and, Josie Bissett (“Melrose Place”) for Charmin (press campaign)
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Jonathan Holiff of The Hollywood-Madison Group secured the celebrities and licensed the rights to use the stars’ names, likenesses, and opinions for a period of one year.